On March 31, Turkey held local elections in a transparent manner that reflect its democratic maturity. The results showed that voters gave different messages to both the ruling Justice and Development Party (AK Party) and the main opposition Republican People's Party (CHP).

Psychological edge is key to winning elections. Campaign strategists frequently attempt to promote morale among their supporters or dishearten their opponents. The same goes for the June 23 mayoral election in Istanbul.

The mayoral candidates of Turkey's major electoral alliances will compete once again on June 23. Provided that electoral volatility is low between rival camps, both contenders will primarily focus on maintaining their original level of popular support.

The key to success for the candidates in the neck-and-neck race in Istanbul is to keep their supporters motivated and excited, while keeping their campaigns positive

Turkey's municipal election was a hard-fought battle between two alliances. The vote took place in line with democratic maturity, as local communities elected their new mayors.

Turkey's local election campaigning took on the tone and tenor of general elections this year, and survival was the predominant theme in President Recep Tayyip Erdogan's campaign discourse.

The Justice and Development Party (AK Party) received the 43.16 percent of the vote in the local elections of 2014, the highest of all participating parties. For the local elections of March 31, it received 45 percent, increasing 2 percent, and came out as the clear victor again. However, the country's major cities, such as Istanbul and Ankara, voted differently in the majority, which shows the power of the legitimate election rallies in Turkey.

The final two weeks of any election campaign fuels the momentum that settles the score. Leaders and candidates, therefore, put their best foot forward in the final days before the election. Turkey finds itself at that very spot now. The municipal election is just 10 days away.