The 11th Ambassadors Conference held in 2019 attracted attention due to the announcement of an important initiative in terms of Turkish foreign policy. The “Asia Anew Initiative” announced by Foreign Minister Mevlüt Çavuşoğlu is an important statement emphasizing the existence of the “Asia” axis in Turkish foreign policy from past to present, especially in recent years when the concept of “the rise of Asia” has been frequently mentioned. In parallel with the Asia Anew Initiative, which presents a vision of  Turkey’s strategies toward the Asian continent, Turkey has made breakthroughs in the defense industry, especially in the Asian continent. These breakthroughs provide an important example of bringing sectoral achievements to a higher level supported by diplomatic strategies. This analysis initially provides a basic scope for the Asia Anew Initiative, which has been followed with interest due to the fact that it has not yet published a policy document. Again, it examines the aims of Asia, its contributions to international politics, its differences from the strategies toward Asia produced by different actors, and its relationship with the basic dynamics of Turkish foreign policy. Secondly, it analyzes the strategic fit between the Asia Anew Initiative and the Turkish defense industry by examining the sector successes realized in parallel with the interest of the Turkish defense industry in the Southeast Asian region, which is one of the sub-regions focused on by the Asia Anew Initiative. Click here to view the study.